Alliance Crystals (“we”, “our”, “us”) respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains what information we collect when you use https://www.alliancecrystals.in (the “Site”) or buy our products, how we use and share that information, and the choices you have.
1. Information We Collect
We collect information to process orders, provide customer service, and improve our services. Types of information we collect:
a. Personal information you provide
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Full name, shipping address, billing address
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Email address and phone number
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Order details (items purchased, quantities)
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Account creation data (username, password) if you register
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Messages you send to us (customer support inquiries, reviews)
b. Payment information
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Payment is processed via secure third-party payment providers (for example, Razorpay). We do not store full card numbers or sensitive payment data on our servers. We may retain transaction identifiers and payment confirmation data needed to manage your order and refunds.
c. Device & usage data (automatically collected)
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IP address, browser type and version, pages visited, referring/exit pages, date/time stamps, and device identifiers.
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Cookies and similar technologies (see “Cookies & tracking” below).
d. Third-party sources
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We may receive data from social login providers (if you use them) or analytics providers.
2. How We Use Your Information
We use your information for the following purposes:
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To process and fulfill orders, manage returns, refunds and exchanges.
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To communicate order status, shipping updates, and respond to inquiries.
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To provide customer support.
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To run, maintain and improve our Site, products and services.
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To detect, prevent and address fraud, security risks, or abuse.
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To send marketing communications (only if you opt in). You can unsubscribe at any time.
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To comply with legal obligations.
3. Lawful Basis (where applicable)
If you are in a jurisdiction that requires a lawful basis (for example, the GDPR), our lawful bases include: performance of a contract (processing orders), legitimate interests (fraud prevention, Site improvement), and consent (marketing communications).
4. Sharing & Disclosure
We do not sell or rent your personal data to third parties. We may share information with:
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Payment processors (e.g., Razorpay) to process transactions.
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Shipping & logistics partners to deliver products (name, address, contact number, and order details).
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Service providers (hosting, email delivery, analytics, customer support tools) who process data on our behalf.
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Legal & compliance: when required by law, court order, or to protect rights, safety, property, or the public.
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Business transfers: in case of sale, merger, reorganization or similar corporate event—data may be transferred as an asset.
All third parties we work with are contractually required to protect your information and use it only for the purposes we specify.
5. Cookies & Tracking
We use cookies and similar technologies to operate the Site and improve your experience.
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Essential cookies: required for the Site to function (shopping cart, login).
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Performance & analytics cookies: help us understand Site usage (Google Analytics or equivalent).
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Marketing cookies: used to show relevant ads across other sites (only if you permit).
You can manage or disable cookies through your browser settings, but some Site features may not work if cookies are blocked.
6. Your Rights & Choices
Depending on your jurisdiction, you may have rights including:
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Access: request a copy of personal data we hold about you.
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Correction: ask us to correct inaccurate or incomplete data.
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Deletion: request deletion of your personal data (subject to legal exceptions and our need to retain certain information for tax, fraud prevention, or legal compliance).
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Restriction & portability: where applicable, request restriction of processing or portability of your data.
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Object: object to certain processing (e.g., marketing).
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Withdraw consent: where processing is based on consent, you may withdraw it at any time.
To exercise these rights, contact us at support@alliancecrystals.in. We will respond in accordance with applicable laws.
7. Data Retention
We retain personal data as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Typical retention periods:
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Order & transaction data: retained for tax/accounting/legal compliance (commonly 6–8 years, depending on jurisdiction).
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Marketing preferences: until you unsubscribe or opt out.
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Support records: for as long as needed to resolve issues.
8. Data Security
We implement reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. These include encrypted connections (HTTPS), access controls, secure third-party processors and regular security reviews. However, no internet transmission is completely secure—if you suspect abuse, contact us immediately.
9. International Transfers
Your data may be processed or stored in countries other than your own (for example, by cloud providers or payment/shipping partners). Where we transfer data internationally we will ensure appropriate safeguards (standard contractual clauses, approved frameworks, or equivalent protections).
10. Children
Our Site and services are not directed to children under 16. We do not knowingly collect personal data from children. If you believe a child under 16 has provided personal information, contact us and we will take steps to delete it.
11. Third-Party Links
Our Site may contain links to other websites. This Privacy Policy does not apply to third-party websites — review their privacy policies before submitting information.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. If material changes occur, we will post a prominent notice on the Site and update the “Effective date” at the top.
13. Grievance / Contact Information
If you have questions, requests about your personal data, or complaints, contact us:
Email: support@alliancecrystals.in
Phone: +91 7016457104 (business hours)
Grievance Officer: Data Protection Officer — support@alliancecrystals.in
If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.
14. Additional information for Indian customers
We endeavour to comply with applicable Indian laws and rules concerning data protection and privacy. Where required, we will follow notices and consent procedures compliant with Indian regulations.